Along with good friend and fellow South African Brad Greenwood he has started a business called Synergy, which is into Sports Marketing and Management. We decided to talk to both Glen and Brad about their project.

Q: Glen, how long have you been into the management side of the sport?

Dempsey: It's been going for seven years now, obviously starting off with Gareth Swanepoel and Ben Townley, and it's grown from there. Josh came on board after that. This year we were lucky to sign Jeremy Van Horebeek and Gautier Paulin to our MX2 program and have Antoine Meo in Enduro. Brad was instrumental in getting Steve (Ramon) on board. That was a strategical move due to Ben (Townley) moving to the states and Josh (Coppins) on his last years. To have somebody who will be a top MX1 rider, of course Gareth (Swanepoel) is also moving into that step, so it's nice to have presentation in both MX2 and MX1 classes.

Q: Brad, tell me how you got involved?

Greenwood: I have been friends with Glen for years and we raced together back in the good old days in South Africa. I’ve continued to follow Motocross and wanted to come over and get involved in the business. Glen and I threw some ideas around and I have been involved in the last seven months. The company Synergy, is a sports marketing agency and it’s been built up generally on Motocross, but we want to diversify into other sports. Motocross is obviously growing and is strong, but we are also looking at other sports such as the BMX World Championships. We are also involved with some riders and teams in the Mountain Bike World Cups, and we have recently started with a unique football project. We do some other motor-racing too, and try and balance the sports properties. There are some companies that fit well into Motocross, and there are other companies that might fit with greener sports like Mountain biking.

Q: Glen, your new business venture sounds pretty exciting?

Dempsey: It is very exciting and I think the key to this is introducing some new, non industry, related brands and bringing new life into the sport. As Brad mentioned, a lot of the brands we deal with have a stigma against motorsports and those people have greener ideas and that is where the BMX and Mountain biking can fit their marketing programs and strategies. It is nice to link the two, to have people we deal with on a football side, who might have an interest in motorcycles.

Q: So Brad, who do you have involved in the BMX?

Greenwood: In BMX we work with another partner within Synergy who is also a fellow South African, Mark Squire. Mark has been involved with cycling over the last 6 years and he has signed up two of the world’s top BMX riders, namely Sam Willoughby and Sifiso Nhlapho. Sam is actually last year’s junior World Champion and did it again this year in Australia. So he is the only rider in history to do back to back World Championship wins. Sifiso is also a former world champ and Olympic finalist. We are looking at other sectors also, be it Superbike or Freestyle.

Q: Brad, how did you guys get involved in BMX?

Greenwood: I think everyone who is involved in Motocross has done a little BMX in their time, be it for fun or training. Look at Gautier Paulin, he is from BMX where he was top of his game. He is doing the same in Motocross and I have no doubt will become a top Supercross contender. From that point the two sports are close.

Q: Glen, what is the potential of your new project?

Dempsey: It's a big learning curve for us, but something we are investing in. Motocross is established, and these others projects are about putting in time, man power and building new relationships. We also have a link with Football through the Homeless World Cup. That is a concept that we see a lot of potential in, both with sponsor acquisition and player management.