Liisa Salupere interview - Estonian Passion
Interview Wednesday 31th March 2010 By Geoff Meyer
MXlarge: Liisa, thanks for talking to us. Can you tell me how you got into Motocross?
Salupere: My stepfather took me to Motocross when I was very young, straight away I felt an excitement and great passion for Motocross. After that many years I was very far from any kind of motor sports and turning 12 years old some of my friends suddenly had off-road bikes and of course I begged them to teach me how to ride. My ex boyfriend was also a motocross rider so 4,5 years I spent most of my weekends beside MX tracks. He was the one with whom I started practicing myself.
MXlarge: What is your passion in life and your hobbies?
Salupere: My biggest passion is definitely things that have engines. This is actually indescribable how much I like riding with different machines and what I feel inside when riding. Off-road bikes, on-road bikes, jet skis, snowmobiles, cars, trucks, ATV-s – feels beyond excellent. And besides motors I also have great passion for dancing and singing. I have been doing ballet for 6 years and ball-room dancing when I was a little younger. Unfortunately now I don't have time to go in a dancing school anymore but you can still often see me dancing everywhere if good music is on. Hard to stand still if there is attractive music on the background. I also attend a special choir where every member is a motorcyclist or connected with the field (United Motorcyclists Choir of Estonia). Really good company, laughs and happy feeling is guaranteed. Besides these things I try to do various sports, like running, rollerblading , swimming, playing tennis, basketball, speedminton etc. The main focus I keep on running, swimming and rollerblading.
MXlarge: You are now involved in the project of Adrenalin Arena, Can you tell me more about your involvement with that.
Salupere: Adrenalin Arena is a purpose build indoor motocross arena in Estonia (Võrumaa, Sõmerpalu). Adrenalin Arena is one of the biggest stationary indoor motocross facilities in Europe. This is really enjoyable for me, being able to work in the Motocross industry and doing something I love. I am working with people with the same passion and we are like one big family. My assignments are all the marketing issues, organizing everything for foreign customers, administrative duties, organizing events and finding sponsors.
MXlarge: I understand the arena opened just last week. How was the opening?
Salupere: Yes, we have opened the arena for test period. Everything is going good so far. We have been opened for a week now and have had more guests than expected which makes us very happy. The opening day was especially surprising because No one gave any sign of willing to come, but there was still 20 riders and action the whole day long. We also have had many foreign riders. Our situation right now is satisfying and growing interest brings a warm feeling.
MXlarge: What is the goal for the Adrenaline Arena?
The main goal is to become for the year 2013 one of the best-known and most valued motor sport centers in Northern-Europe, which offers quality training environment, international events and exciting experiences for sportsmen, motoenthusiasts and tourists as well. One important goal also is discovering talented youth and giving them the opportunity and right guidance to prove themselves on world MX tracks.
MXlarge: What type of events do you want to run?
Salupere: Many different types of events. Mostly supercross of course for different skill levels but we are an alternative for enormous universal arenas, so we want to run alternative events that may also need some shelter. For instance trial, horse shows, concerts etc.
MXlarge: What other aspects of the arena can you tell us?
Salupere: We have an excellent licensed coach, Avo Leok, who can oversee the riders and as everyone knows he is a very experienced former Grand Prix winner. One can have practices under his coaching or camps. On the side of facility by the time of grand opening we will have here a motoexhibition, special gym for riders, locker-rooms, shower, sauna, relaxing room (with kitchen corner), class room, garage (with all the necessary tools, tables), bike wash, cafe, special campers area.
MXlarge: It must be a slow process to get this project off the ground?
Salupere: It was more then easy to get it off the ground here in Estonia but I was also writing to eight foreign Federations, those being Finland, Island, Norway, Sweden, Latvia, Austria, Russia and Denmark, but nobody replied, so I was disappointed, because it's important for us to get attention from other countries as well. Estonia is too little and the feedback would not be as objective as we need if we are not looking abroad. Actually later I found out that few countries still uploaded my announcement which is very positive.
MXlarge: And obviously in the future you want to have sponsors also get involved in this project?
Salupere: Yes, but for now we concentrate on making everything work well, and then when everything is going well, and we have already a big interest, then we will contact companies that might want to be involved in the arena. We want to be able to go to companies and show them the numbers of riders who come here and the success we have already had.
MXlarge: And what about your future in this project?
I just want to do all I can to help our centre to improve and attract as many riders and guests as possible. I want to put my heart into this and help it work. We work a lot of hours to make this succeed and I think with this kind of passionate attitude we are all having for the project it will be successful.
More information on the Adrenalin Arena or contacting Liisa about the service the arena can give you can contact Liisa at firstname.lastname@example.org