MxLarge Story
100% - Decade Europe distributing in 2012
News Wednesday 03rd January 2012
100% was established in 1982 when Drew Lien, with just $100, came up with a pair of simple products – a cable guide and stick-on heat shield. A name synonymous with some of the great riders in motocross, including Bob Hannah, Ricky Johnson, David Bailey and Jeff Ward, 100% was ever-present in the golden age of the sport and now the company is returning to inspire a whole new generation of racers.
Matt Yeo, General Manager of Decade Europe, said: “We’re building our motocross portfolio with some of the best brands in the world, so to take on the new collection of 100% product is a real coup for us. With Ludo Boinnard and Marc Blanchard in charge of the creative team at 100%, we’re sure that the company’s return to the scene is going to be a big one. We’re sure that the fresh line-up from 100% is going to appeal to a new breed of riders, and we’re really looking forward to offering the excellent range to dealers throughout the UK.”
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