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World Motocross championships - Improvement in TV viewing

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Press release Wednesday 11th December 2007 By Daniele Rizzi

At the end of the fantastic 2007 World Motocross season, Youthstream is proud to announce the dramatic improvements in the TV coverage of the series, which come from the company’s hard work and strong belief in the television coverage value. Compared to the past 2006 season, there is an improvement of 11,8 % in the number of broadcast hours, which is 901.

The total cumulative audience also improved; the 694 million spectators marked an improvement of 12,82%. This year’s Red Bull FIM Motocross of Nations saw an improvement on the cumulative audience of 14,32% for a total of 64.776.924 viewers.

The research was carried out by the Belgian company Sports Marketing Surveys.

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