Posted on January 22, 2021
In this sport, the heart of a racer beats within every innovation. In 1973 Don Emler created FMF from a desire to go faster. For nearly 50 years FMF has been leading in the pursuit of precision, power and speed. Now our mission expands. This is FMF VISION!
This unique, stand-alone partnership between two of the most iconic brands in the sport of Motocross, FMF Racing and 100% have joined forces to create FMF VISION. Visionary Power is the pursuit of the passion these two brands share for the sport we love. FMF Vision launches with a full roster of athletes, led by 2020 MX National Champion Zach Osborne, FMF/KTM Factory Off-road Champion Dante Oliveira and 2020 National Enduro Champion Grant Baylor to name a few. Utilizing 100%’s championship-proven performance, FMF Vision launches into the new year equipped with top-of-the-line quality that racers can trust.
Welcome to VISONARY PERFORMANCE
“We have established 100% as the #1 goggle brand in the world and FMF has done the same for exhaust. After working with FMF and the Emler family on multiple projects, it’s exciting to bring together two iconic motocross brands to introduce FMF VISION – a true partnership of Motocross Americana. We will be manufacturing the goggles and organizing distribution globally, while collaborating on marketing efforts to bring the brand to life. Together we will be able to support the industry and sport even more with the addition of the new FMF VISION brand,” offered Ludo Boinnard, 100% CEO and Co-Founder.
“FMF Racing was built around passion for Dirt Bikes and performance products. We enjoy giving back to the sport that has made our iconic brand so successful and teaming up with a company like 100% to bring this new vision to life is a remarkable situation. Powering global championship athletes to the podium, we look forward to this new segment for FMF Racing and sharing our VISIONARY Performance with the world.” Donny Emler Jr, FMF Racing Marketing and Brand Director
The initial collection offers over fifty different goggles across two goggle platforms; The PowerCore and The PowerBomb. Complete with Youth and Adult sizes, film systems, over-the-glasses models, and a full range of goggle accessories, FMF Vision is set to bring a new VISION to athletes around the world.
Key Products: PowerCore Goggles PowerBomb Youth Goggles PowerBomb Adult Goggles
From $22.50 From $32.50 From $42.50
Follow @fmfvision for the latest updates
About FMF Racing: Established in 1973, FMF Racing is one of the most dominant and influential brands in the world of Off-Road Motocross Racing. Founded by Don Emler in his Hawthorne, CA garage, the brand’s steadfast dedication to supporting the sport, along with its athletes and partners, has earned the respect and loyalty of industry consumers and insiders. From cutting-edge design to efficient manufacturing, sourcing, marketing, operations and distribution, FMF strives to elevate performance in every facet of the business. FMF Racing’s iconic red-and-yellow logo is still fueling the growth and passion for the sport of motocross more than 40 years later. The family-owned and operated company also features top level world-class race teams that continue to dominate the podium at events around the globe. For more information, please visit www.fmfracing.com